"101 Ways To Market And Promote Your Spray Tan Tanning Business"
Learn How To Market And Promote Your Spray Tan Business Just Like The Professionals!
CONTENTS PAGE
SUBJECT PAGE
Introduction 8
Section 1: Your Marketing Material 9
1. Your Business Name Promotes You 9
2. Business Cards Are A Must 10
3. Promote Your Business With Signage 11
4. Use Your Answering Service To Promote Your Business 12
5. Use Your Invoices And Receipts To Advertise You 12
6. Big Bold Headings On Your Flyers 13
7. Client Advice Cards Can Also Be Used As Flyers 13
8. Utilize Your Packaging 14
9. Promote Gift Vouchers 14
10. Give Out Discount Cards 15
11. Advertise On The Internet 16
12. Create A Website 16
13. Promote Your Business With A Bit Of Pizzazz 17
14. Fridge Magnets Can Serve Two Purposes 18
15. Create A Bumper Sticker 18
Section 2: Your Business Presentation 19
16. A Uniform Impresses A Professional Image 19
17. Making A Good Impression 19
18. People Do Business With People They Like 20
19. Treat Your Clients The Way You Like To Be Treated 21
20. Can You Sell 21
Section 3: Your Target Market 23
21. Leave Your Business Cards/Flyers With The Local Hotels And Accomodation Houses 23
22. Retired People Like To Be Spray Tanned Too 23
23. Contact The Local Modeling Agencies In Your Area 24
24. Photographers Work With Models Too 24
25. Strippers Need An All Over Tan 24
26. Body Builders And The Gymnasium 25
27. Your Local Gymnastics Club 25
28. Your Local Dancing School 25
29. Every High School Has Debutantes And Formals 26
30. Your Local Retail Assistants 26
31. Airline Stewards 26
32. Every Bride Wants To Look Good On Her Day 27
Section 4: Advertising Your Business 28
33. Advertise In Your Local Yellow Pages 28
34. Advertise In Your Local Community Newspaper 29
35. Classified Advertisements Can work 30
36. Insert Promotional Material In Your Local Newspaper 31
37. Your Local School Newsletter 31
38. Letter/Flyer Drop Your Local Area 31
39. Send Direct  Mail 32
40. Advertise With A Fax Brochure 33
41 Your Local Trade Show Or Expo 33
42. Your Local Community Market 34
43. Advertise With Your Local Radio Station 34
44. Advertise On The Back Of Shopping Dockets 35
45. Advertise At Your Local Cinemas 35
46. Advertise On The Back Of Your Local Bus, Taxi Cab Or Courier Van 36
Section 5: Business To Business Promotion 37
47. Approach Other Businesses In Your Local Community To Joint Venture With You In A Promotion 37
48. Talk To The Decision Maker When Dealing With Business To Business Promotion 37
49. Do A Combined Mail Out With Other Businesses 38
50. Making A Good Business Presentation 39
Section 6: Promoting Your Business 41
51. Write A Press Release For Your Business 41
52. Enter Into Local Community Business Awards 42
53. Contact Your Local Radio Station 42
54. Offer Prizes In Local Competition 43
55. Create Your Own Competition 43
56. Start Your Own Newsletter 44
57. What About Membership Organisations 45
58. Your Local Convenience Store 45
59. Your Local Supermarket Notice Boards 46
60. Promote To Your Local Community Centre 46
61. Hand Out Your Flyers Wherever And Whenever You Can 46
Section 7: Networking Your Business 47
62. Consider Brainstorming With Friends, Family And Colleagues 47
63. Donate A Percentage Of What Your Earn To Your Local Charity 47
64. Be Prepared To Network Your Business At All Times 48
65. Join Your Local Networking Group 48
66. Volunteer With A Local Community Organisation 49
67. Sponsor A Local Sporting Group 49
68. Talk To Your Neighbours 49
69. Arrange A Networking Lunch 50
Section 8: Nurturing Your Clients 51
70. Keep Accurate Client Records 51
71. Remember Your Clients Name 51
72. Remember Important Occassions 52
73. Send Out An Appointment Reminder Notice 53
74. Stay In Touch With Your Clients 53
75. Cater For The Kids 54
76. After Care Contact Is Key To A Loyal Repeat Client 54
77. Make Up Free Samples To Give Away 55
78. Follow Up On Potential Sales 56
79. Have A Thank You Party For Your Clients 56
80. Give A Surprise Gift 57
Section 9. Getting The Most From Your Clients 58
81. Your Customer Service Is The Key To Your Success 58
82. Ask Your Customers How They Heard About You 59
83. Ask Your Clients For Referrals 60
84. Introduce A Loyalty Program 60
85 Ask Your Clients For Feedback 62
86. Get Testimonials From Happy Clients 62
87. Make It Easy For Your Clients To Give You Money 63
88. Deal With Clients Complaints Quickly And Fairly 64
Section 10: Marketing Extra's 65
89. Subscribe To Industry Publications 65
90. Start A Marketing Ideas Folder 65
91. Use Your Waiting Area To Promote Your Services 66
92. Change Your Window Display regularly 66
93. Have On Going Sales/Specials Campaigns 67
94. Can Your Add Value To Your Service 67
95. Offer Free Training Workshops 68
96. Commit To Making At Least 5 Phone Calls A Day 68
97. Offer A Guarantee Of Some Sort 69
98. Make An Informational Flyer To Give To Your Clients 70
99. Think Differently About Promoting And Marketing Your Business 70
100. Be The Best At What You Do And Specialize 71
101. Keep Learning 71
102. Persevers And The Rewards Will Come 72
Conclusion 73
     As you can see from the above contents page taken from the manual. This book is jam packed with marketing ideas and suggestions to get you started in operating your own spray tan business.

     Imagine if you only used one idea every two weeks you have enough marketing suggestions for 2 years worth of business!

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